On Friday, actress Lisa Ray voiced her strong opposition to the Barbie movie, directed by Greta Gerwig, denouncing it as a mere marketing ploy promoting female oppression. Taking to Twitter, she questioned why millennials and Gen Z audiences remained silent about this concerning aspect of the film.
In her tweet, she directly addressed the “Woke millennials and Gen Zers,” questioning their lack of outrage over the Barbie movie, which she perceives as disguised female oppression in the form of a film. Lisa Ray further expressed dismay at the trend of “Barbiecore,” where young influencers enthusiastically share cute photos in hot pink, seemingly endorsing the movie’s message.
The Four More Shots Please actress accused young influencers of succumbing to the hype surrounding the Margot Robbie-starrer, emphasizing that Barbie sets harmful standards for the next generation of girls. Despite these influencers being vocal about social inequalities and sexism, they seemingly celebrate a movie that perpetuates unwelcome standards imposed by Barbie’s legacy.
Lisa Ray also suggested that the movie’s popularity might be attributed to clever marketing gimmicks employed to attract attention. She urged others to shed light on the matter and questioned why the film was promoted through the use of pink and Barbiecore, given its supposed subversive nature.
When a user countered her claims, stating that the movie contradicts her arguments, the Water actress stood firm in her position. She maintained that regardless of its content, the film still symbolizes a harmful influence on the vulnerable younger generation. Additionally, Lisa criticized Mattel’s history of being unaccountable for perpetuating damaging body image ideals among millions of young girls.
According to Lisa Ray, the Barbie movie’s ensemble cast, which includes Ryan Gosling, has received extensive attention primarily due to marketing strategies. She called for more enlightening discussions on the matter.
Barbie, which was released alongside Christopher Nolan’s Oppenheimer on July 21, is based on Mattel’s Barbie fashion dolls. The star-studded film features America Ferrera, Simu Liu, Dua Lipa, Emerald Fennell, Issa Rae, Kate McKinnon, Michael Cera, and Will Ferrell.
